June 30, 2021
Consumer expectations go beyond the mere offering It would be no exaggeration to say that in today’s age of information consumers are more than hard to […]
January 12, 2020
Gaining the attention is like a bottle opening: once open, it can be refilled, but not all opened bottles refill by default; even worse, an open […]
July 11, 2019
Are you wondering if your brand is ready to stretch success into a new product category? Brand Extension is an important decision, especially for a brand […]
June 7, 2019
Through recent digital and physical retail projects at Truberries, we had the chance to understand from close how consumers shape their new shopping habits and standards; […]
July 26, 2017
The strategic objective of a brand is to seize a consumption moment and discover its nature and core characteristics, in order to create a new brand […]