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March 30, 2024
March 30, 2024
truberries research project for working women in greece 2020
June 30, 2021
June 30, 2021
Consumer expectations go beyond the mere offering It would be no exaggeration to say that in today’s age of information consumers are more than hard to […]
January 12, 2020
January 12, 2020
Gaining the attention is like a bottle opening: once open, it can be refilled, but not all opened bottles refill by default; even worse, an open […]
July 11, 2019
July 11, 2019
Are you wondering if your brand is ready to stretch success into a new product category? Brand Extension is an important decision, especially for a brand […]
June 11, 2019
June 11, 2019
AirBnB suppliers present unparalleled increase, for another consecutive year. This definitely indicates that tourism is an escape experience; normative escapism is contradictory and viable only as […]
June 7, 2019
June 7, 2019
Through recent digital and physical retail projects at Truberries, we had the chance to understand from close how consumers shape their new shopping habits and standards; […]
July 26, 2017
July 26, 2017
Decoding the femaleness power among mothers: Challenges of female jugglers, with 4 key roles at hand
Active earners, decision-makers, influencers, spenders, mothers, housewives, housekeepers: women, in most parts of the world, fulfil all these roles with just one body. In many cases […]
July 26, 2017
July 26, 2017
The stereotypical key role of women with children is that of the Mother* . During our qualitative research targeting female moments**, this role (the Mother […]
July 26, 2017
July 26, 2017
The strategic objective of a brand is to seize a consumption moment and discover its nature and core characteristics, in order to create a new brand […]
March 30, 2024
March 30, 2024
truberries research project for working women in greece 2020
June 30, 2021
June 30, 2021
Consumer expectations go beyond the mere offering It would be no exaggeration to say that in today’s age of information consumers are more than hard to […]
January 12, 2020
January 12, 2020
Gaining the attention is like a bottle opening: once open, it can be refilled, but not all opened bottles refill by default; even worse, an open […]
July 11, 2019
July 11, 2019
Are you wondering if your brand is ready to stretch success into a new product category? Brand Extension is an important decision, especially for a brand […]
June 11, 2019
June 11, 2019
AirBnB suppliers present unparalleled increase, for another consecutive year. This definitely indicates that tourism is an escape experience; normative escapism is contradictory and viable only as […]
June 7, 2019
June 7, 2019
Through recent digital and physical retail projects at Truberries, we had the chance to understand from close how consumers shape their new shopping habits and standards; […]
July 26, 2017
July 26, 2017
Decoding the femaleness power among mothers: Challenges of female jugglers, with 4 key roles at hand
Active earners, decision-makers, influencers, spenders, mothers, housewives, housekeepers: women, in most parts of the world, fulfil all these roles with just one body. In many cases […]
July 26, 2017
July 26, 2017
The stereotypical key role of women with children is that of the Mother* . During our qualitative research targeting female moments**, this role (the Mother […]
July 26, 2017
July 26, 2017
The strategic objective of a brand is to seize a consumption moment and discover its nature and core characteristics, in order to create a new brand […]
July 26, 2017
July 26, 2017
If every breath we take does affect the moves we make, in a world that breathes technology, it is quite expected to see most everyday acts […]
July 13, 2017
July 13, 2017
More and more, it is in a moment’s duration that a brand has to play well, in order to win a spending decision. Be it on […]