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June 11, 2019
June 11, 2019
AirBnB suppliers present unparalleled increase, for another consecutive year. This definitely indicates that tourism is an escape experience; normative escapism is contradictory and viable only as […]
June 7, 2019
June 7, 2019
Through recent digital and physical retail projects at Truberries, we had the chance to understand from close how consumers shape their new shopping habits and standards; […]
July 26, 2017
July 26, 2017
Decoding the femaleness power among mothers: Challenges of female jugglers, with 4 key roles at hand
Active earners, decision-makers, influencers, spenders, mothers, housewives, housekeepers: women, in most parts of the world, fulfil all these roles with just one body. In many cases […]
July 26, 2017
July 26, 2017
The stereotypical key role of women with children is that of the Mother* . During our qualitative research targeting female moments**, this role (the Mother […]
July 26, 2017
July 26, 2017
The strategic objective of a brand is to seize a consumption moment and discover its nature and core characteristics, in order to create a new brand […]
July 26, 2017
July 26, 2017
If every breath we take does affect the moves we make, in a world that breathes technology, it is quite expected to see most everyday acts […]
July 13, 2017
July 13, 2017
More and more, it is in a moment’s duration that a brand has to play well, in order to win a spending decision. Be it on […]
July 26, 2017
July 26, 2017
The stereotypical key role of women with children is that of the Mother* . During our qualitative research targeting female moments**, this role (the Mother […]
July 26, 2017
July 26, 2017
The strategic objective of a brand is to seize a consumption moment and discover its nature and core characteristics, in order to create a new brand […]
July 26, 2017
July 26, 2017
If every breath we take does affect the moves we make, in a world that breathes technology, it is quite expected to see most everyday acts […]
July 13, 2017
July 13, 2017
More and more, it is in a moment’s duration that a brand has to play well, in order to win a spending decision. Be it on […]