July 26, 2017
Decoding the femaleness power among mothers: Challenges of female jugglers, with 4 key roles at hand
Active earners, decision-makers, influencers, spenders, mothers, housewives, housekeepers: women, in most parts of the world, fulfil all these roles with just one body. In many cases […]
July 26, 2017
The stereotypical key role of women with children is that of the Mother* . During our qualitative research targeting female moments**, this role (the Mother […]
July 13, 2017
More and more, it is in a moment’s duration that a brand has to play well, in order to win a spending decision. Be it on […]