June 30, 2021
Consumer expectations go beyond the mere offering It would be no exaggeration to say that in today’s age of information consumers are more than hard to […]
January 12, 2020
Gaining the attention is like a bottle opening: once open, it can be refilled, but not all opened bottles refill by default; even worse, an open […]
June 11, 2019
AirBnB suppliers present unparalleled increase, for another consecutive year. This definitely indicates that tourism is an escape experience; normative escapism is contradictory and viable only as […]
July 26, 2017
The strategic objective of a brand is to seize a consumption moment and discover its nature and core characteristics, in order to create a new brand […]