January 12, 2020
Bottle opener opportunity growth

What bottle openers have in common with consumer need statements

Gaining the attention is like a bottle opening: once open, it can be refilled, but not all opened bottles refill by default; even worse, an open […]
June 11, 2019
Tourism service innovation growth Truberries challenge customer experience premium

What hotels should sell, at times of Airbnb

AirBnB suppliers present unparalleled increase, for another consecutive year. This definitely indicates that tourism is an escape experience; normative escapism is contradictory and viable only as […]
July 26, 2017

Decoding the femaleness power among mothers: Challenges of female jugglers, with 4 key roles at hand

Active earners, decision-makers, influencers, spenders, mothers, housewives, housekeepers: women, in most parts of the world, fulfil all these roles with just one body. In many cases […]
July 26, 2017

Moments of female roles’ conflict: Make your Brand an active mediator

The strategic objective of a brand is to seize a consumption moment and discover its nature and core characteristics, in order to create a new brand […]
July 26, 2017

The 5 aspects of data nature

If every breath we take does affect the moves we make, in a world that breathes technology, it is quite expected to see most everyday acts […]