January 12, 2020
Bottle opener opportunity growth

What bottle openers have in common with consumer need statements

Gaining the attention is like a bottle opening: once open, it can be refilled, but not all opened bottles refill by default; even worse, an open […]
June 11, 2019
Tourism service innovation growth Truberries challenge customer experience premium

What hotels should sell, at times of Airbnb

AirBnB suppliers present unparalleled increase, for another consecutive year. This definitely indicates that tourism is an escape experience; normative escapism is contradictory and viable only as […]