January 12, 2020
Gaining the attention is like a bottle opening: once open, it can be refilled, but not all opened bottles refill by default; even worse, an open […]
July 26, 2017
Decoding the femaleness power among mothers: Challenges of female jugglers, with 4 key roles at hand
Active earners, decision-makers, influencers, spenders, mothers, housewives, housekeepers: women, in most parts of the world, fulfil all these roles with just one body. In many cases […]
July 26, 2017
The strategic objective of a brand is to seize a consumption moment and discover its nature and core characteristics, in order to create a new brand […]
July 26, 2017
If every breath we take does affect the moves we make, in a world that breathes technology, it is quite expected to see most everyday acts […]
July 13, 2017
More and more, it is in a moment’s duration that a brand has to play well, in order to win a spending decision. Be it on […]