What hotels should sell, at times of Airbnb

AirBnB suppliers present unparalleled increase, for another consecutive year. This definitely indicates that tourism is an escape experience; normative escapism is contradictory and viable only as long as challengers are absent.

Airbnb listings are currently in Greece at an all-time high (similarly as in many other markets). Tourism industry experiences a huge transformation, with “traditional” players difficulty in coming to terms with the new reality.

Hotels, at times of Airbnb, cannot just sell sleeping services.Services are not just to create extra profit, they should be there to revisit what the product is. “All included” needs to redefine itself, contemporarizing the offer, bringing innovations that not only follow and fit the tourist’s holiday life standards but that they recreate it. 

The “State industry”, needs to take responsibility of its role: safety is a hygiene factor, a must-have that lowers its value as long as wars around disappear; the challenge is to guarantee safety in a way that moves the discussion forward, building unique safety meta-benefits. Same with freedom.

It is time for a serious strategy, more that communicating blue skies and hospitality. In fact, any further delay might prove embarrassing. Discover how Truberries can help you design your Service Innovation Strategy, using Open-Squared, a tested and successful methodology of Creative Intelligence that can enrich  your premium proposition with meaningful differentiation.