Visual insights: analysis in a micro-moments economy
We live in a moment economy. Instance is how long news stay news. Instance is what lights up a desire.
More and more, it is in a moment’s duration that a brand has to play well, in order to win a spending decision. Be it on an e-shelf, on a Facebook sponsored content, or even on a populated brick and mortar retailer’s corner.
How does this economy unfold its potential?
Our studies over thousands of consumer moment snapshots prove that each moment consists a unique, irreplaceable piece of life. However, by studying moments from close, one can easily draw the conclusion that moments are points in a universe, governed by recognized patterns. In all moments, there is a physical environment, a perceptual context, an expected flow by the protagonist and …what actually happens.
There is also a hidden hero: a power that the protagonist does not count on; a deus ex machina that lands on, unexpectedly present. It’s a sudden thought born “by chance”, a visitor, something that breaks the norm, the lightning in the thunderstorm. It is this hero that tends to cover so limited space in the conscious mind that it will very probably disappear and will not be recalled later on.
Those that have long experienced quantitative survey results might remember the grey, so much undesired answer received by consumers, when asked to explain why they had decided to try a product: this “by chance” statement, typical answer given by a human mind rather uninvolved… especially when coming as a question that takes place far from the true living moment.
The uninvited sudden visitor
This uninvited sudden visitor in the moment, is what we name the moment catalyst.
Your brand’s promise of upgrading the moment is so dependent on the moment’s catalyst: either gives sense to the promise, making it “needed”, fitting, wishing for it, or draws the line of irrelevance, leaving that promise silent.
Truberries has developed a special solution to uncover the power of the moment and help your brand create aspirational connections. Discover your brand’s moments, your moment’s catalyst and sparkle desire in fresh ways, as only true life can lead you.
For more info on Truberries digital platform, you can contact Sophy s.protonotariou@truberries.com
